Go-to-education
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Free education sector guides and research reports that
empower businesses to connect better with education.
Marketing and selling to schools guides and research reports.
Read the latest go-to-education research, insights, and trends
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The Selling to Schools Blueprint for Success
How to Consistently Generate High-Quality Sales Leads from Schools
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The School Budget Breakdown 2026/27
Real data and insights from UK schools and trusts on the state of school budgets this year.
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The 2026 Marketing to Schools Guide
11 tactics education brands must know to break through, build trust, and win budgets in more schools this year.
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How to Market to Schools (38 Practical Strategies)
Boost your education marketing results with our 38 practical strategies of marketing to schools advice.
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Why Schools Aren't Buying From You
And what you can do about it! Lessons for navigating your business through the most cautious education market in years.
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7 Priorities That Influence School-Led Uni Open Days
Leveraging school priorities to maximise university open day participation
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The University Influencer Advantage
Supercharging University Recruitment Through Schools
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2024 Wrapped! Sprint Education's Year in Numbers
All the stats behind our record-breaking 2024!
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Who's Sending This? (The Science of "From" Names)
How 'from' names influence teacher engagement with your email marketing.
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NOT Another Boring Subject Line Report!
The first-ever fact-based research report on the science of subject lines that educators open.
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Top 7 Education Marketing Trends for 2024
Reveal the latest methods set to transform the selling-to-schools landscape this year.
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Marketing to Schools in the Spring Term
Grow new sales connections in schools with our spring term marketing guide.
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Selling to Schools: Cost of Living Special
Essential report on how the cost of living impacts schools and your sales campaigns.
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Selling to Schools in the Summer Term
Take advantage of the biggest purchasing period in school calendars with these selling insights.
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The State of Selling to Schools 2023
Explore insights into schools’ problems and their priorities for the year ahead.
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The State of Inbound Marketing Trends 2022
Our Education Marketing Response to HubSpot’s Latest eBook
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Selling to Schools in the Autumn Term
Prepare for your most successful autumn term yet with our latest free guide.
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Our Edu-Marketing Summer Holiday
Take a sun-soaked trip through your red-hot results of the year (so far).
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Quick Guide to Email Accessibility
Understand email accessibility, and how it affects your reputation within schools.
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Top 10 Email Design Trends
Explore education emails trends and stay one step ahead of your competitors.
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School Staff Wellbeing Review
How staff wellbeing is impacting your edu-marketing, and what you can do to help.
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Spring Edu-Marketing Review
Dive in to these incredible results from your edu-marketing campaigns this term.
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Guide to International Schools Marketing
Understand and sell to the types of education establishments across the globe.
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The State of Selling to Schools 2022
Explore insights into schools’ problems and their priorities for the year ahead.
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The Death of Email Tracking
The dangers of making strategic decisions or trigger email sequences based on email tracking data
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How to Sell to Multi-Academy Trusts
Learn the operation and purchasing decisions of MATs, and how to focus your marketing efforts.
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A Guide to International School Types
Understand the different school types within the International sector and how they operate.
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A Guide to US School Types
Understand the different school types within the US sector and how they operate.
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Marketing Workshops & Courses to Schools
10 Insights for promoting courses, training, and workshops to schools.
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