My Take On The Scottish Independence Debate

My Take On The Scottish Independence Debate

There can’t be many people in the UK that haven’t been absolutely gripped by the debate over Scottish independence durin...

There can’t be many people in the UK that haven’t been absolutely gripped by the debate over Scottish independence durin...

John Smith
Author
John Smith
Published: 18th September 2014

There can’t be many people in the UK that haven’t been absolutely gripped by the debate over Scottish independence during the last week. Watching my fifth hour of BBC News last night it struck me how powerful the concept of change is.

Half of us look at change and see risk. The other half look at change and see opportunity. But no matter whether you see risk or opportunity, there’s something about change that just gets all of us worked up!

That’s why change is absolute gold dust for your marketing to schools (and let’s face it there’s been plenty of change to education under this government). You need to seek out these changes and focus on them when you email teachers.

To help get those cogs in your brain turning, I’ve listed below my top 5 changes that are currently sending the mercury skywards in our schools:

1. The Primary Curriculum

This September we’ve seen seismic changes to the primary Curriculum including the introduction of computer programming for 5 year olds and making MFL mandatory at KS 2. I’ve only got one word for these changes; ‘Crikey!’

2. The Abolition of ‘Levels’

With ‘levels’ being abolished this September, primary schools are having to find new systems for demonstrating progress and attainment this year. Cue much uncertainty.

3. New SEN Code of Practice

The new SEN Code of Practice is a daunting document and has profound and far reaching implications for school communities.

4. Performance Related Pay

Schools can now link teachers’ pay to their performance, with pay awards now depending on whether teachers have been able to meet performance targets, teacher standards and career stage expectations.

5. Free School Meals

From September this year every 5-7 year old in each of England’s 16,000 plus Primary Schools is eligible for free school dinners. This means huge changes for schools, many of whom will have to either extend their catering facilities or arrange for external provision.

These changes (and many, many more) represent your chance to excite those teachers that look at change and see opportunity and comfort those teachers that look at change and see only risk.

Tags
Marketing to Schools Emailing Teachers Selling to Teachers How to Sell to Schools Primary School Email Addresses

Similar Articles

Marketing Trips, Tours, and Travel to Schools
Preview

Marketing Trips, Tours, and Travel to Schools

Learn 10 game-changing insights especially for trips, tours, and travel providers to enhance your education marketing campaigns when emailing schools.

A Who’s Who Guide to UK School Staff (Part 1)
Preview

A Who’s Who Guide to UK School Staff (Part 1)

Target your schools marketing with our breakdown of the roles and responsibilities of every school decision-maker and influencer in the UK.

Grow your education brand with Sprint

Grow your education brand

Free Strategy Call

Expert marketing to K-12 support and solutions

Expert marketing to K-12 solutions

Email Principals, Teachers, and District Staff Inboxes

Email teachers and staff inboxes

Sell More to US and Global Schools and Districts

Sell more to schools and districts

Scroll to top