Partnership for Safer Schools: Sprint Education and the Anti-Bullying Alliance

How Sprint Education supports the Anti-Bullying Alliance, helping campaigns reach teachers through targeted marketing to schools.

Author

Guy Lewis

Published: 24^th March 2026

Since 2017, Sprint Education has proudly worked alongside the Anti-Bullying Alliance (ABA) to help schools access the guidance, tools, and support they need to tackle bullying.

Over the years, this partnership has grown into something far more than a typical collaboration: a shared mission to help schools create environments where every pupil feels safe, supported, and able to thrive.

Sprint Education has provided more than £400,000 worth of free marketing support to the National Children’s Bureau and the Anti-Bullying Alliance, helping ensure their resources and initiatives reach the teachers and school leaders who can make the biggest difference. And now, the partnership has entered a new chapter. Sprint Education has officially become an Associate Member of the Anti-Bullying Alliance, strengthening our commitment to the alliance’s work with schools across the UK.

Helping vital messages reach the right schools

The Anti-Bullying Alliance brings together organisations and individuals who share a common goal: preventing bullying and improving outcomes for children and young people.

Through research, training, guidance, and national campaigns such as Anti-Bullying Week, the alliance helps schools develop positive, inclusive environments where pupils feel safe and supported.

But engaging schools around wellbeing and bullying in today’s environment isn’t always straightforward.

Schools are busier than ever, with staff balancing a wide range of priorities every day. Making sure important information reaches the right people, at the right time, has never been more important.

That’s where Sprint Education has been able to help.

Using our experience in marketing to schools and our education database of schools and school staff, we’ve helped promote the Anti-Bullying Alliance’s initiatives directly to teachers, safeguarding leads, pastoral teams, and school leaders.

By focusing on the right audiences and delivering messages in a way that feels relevant and timely, we’ve helped ensure that important guidance and campaigns don’t just get sent - they get seen.

In simple terms, we help important messages land in the inboxes of the educators who can put them into action.

A partnership built on shared values

For us, the partnership has always been about supporting the incredible work the Anti-Bullying Alliance is doing, and asking how we can help more schools benefit from it.

By contributing our expertise in connecting organisations with schools, we’ve been able to amplify the reach of the Anti-Bullying Alliance’s work and help ensure their campaigns and resources are seen by more educators across the UK - at a time when cutting through to schools has never been more challenging.

As Martha Evans, Director of the Anti-Bullying Alliance, explains:

“Sprint Education has been an incredible supporter of the Anti-Bullying Alliance. Their help in promoting our work to schools has enabled us to reach thousands more educators with our resources and campaigns. Their support has played a significant role in helping us ensure more schools are aware of the tools and guidance available to prevent bullying.”

A new chapter as an associate member

After nearly a decade of working together, becoming an Associate Member of the Anti-Bullying Alliance felt like the natural next step.

It formally recognises the relationship we’ve built and our ongoing commitment to supporting the alliance’s mission, and will give us opportunities to work more closely with the wider community of organisations involved in the Anti-Bullying Alliance - all of whom are dedicated to creating safer, kinder school environments for pupils.

Looking ahead

Schools face many challenges, and bullying continues to be an issue that requires attention, awareness, and the right support.

We’re proud that our partnership with the Anti-Bullying Alliance has helped ensure more schools hear about the guidance, resources, and initiatives available to them.

And as we continue our journey as an Associate Member, we’re excited to keep supporting the alliance’s work, and helping their message reach even more schools in the years ahead.