Marketing to K-12 Blog

A blog for education businesses ready to sell more to schools.

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Marketing to Schools

Why Email Marketing is More Important Than Ever

With teachers checking their inboxes twice as often during school closures, your education marketing emails are more vital than ever.
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Marketing to Schools

What to do with your digital marketing during a downturn

We've hit an economic pothole, but don't slam the brakes on your marketing to schools. Here's what to do to navigate the rough patch successfully.
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Marketing to Schools

How to Write Crisis Communications During COVID-19

Communicating with stakeholders during a crisis is vital to business continuity. Here's what you need to be thinking about when writing to your education audience.
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Marketing to Schools

A Beginner’s Guide to Blacklisting

Master inbox delivery and avoid getting your edu-marketing emails blocked with these eight questions and answers all about blacklisting.
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Marketing to Schools

5 things Peggy can teach you about your edu-marketing techniques

Our office scamp, Peggy, takes you through five key things you can do to boost your edu-marketing efforts.
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