Change 5: Inbound Marketing

During 2013 as the “human” philosophy of marketing takes hold, every member of your team from sales to finance departments will become accountable as inbound marketers. As social media becomes a more popular way to promote your company, it is your employees’ personalities and interactions with customers online which will create inbound leads.

Change 6: The Rise of the Influencer

Although a Head of Department or the Senior Management Team might make the final budget spending decisions in schools they are still influenced by the opinions of other teachers in their faculty.

Spread your marketing message to specific decision making “influencers”. These are the general teaching staff that receive less marketing material than a budget holder, but are more likely to recommend your products/services to the budget holder and influence their decision.

Many of us here at Sprint were once teachers and the Heads of Departments were all led by what their staff wanted to purchase for their department.”

Change 7: That Friday Feeling

Almost every client we speak with believes Friday is a terrible day to email teachers because of a common opinion that teachers don’t bother answering emails at the end of the week. Our research blows this ideology out of the water and shows that actually the best time of the week to get your email opened and clicked through by a teacher is on a Friday morning.

By sending at this time of the week you should average a 2.7% higher open rate than sending your email on a Tuesday or Thursday.

Over the next few days I will be updating changes 8-10.

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