Marketing to K-12 Blog

A blog for education businesses ready to sell more to schools.

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Marketing to Schools

Ignore Stinging Criticism at Your Peril!

You may have read our education marketing report called – Who on Earth is Percy Tag? I thought you might find it int...
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Marketing to Schools

Episode 3: Ghost Buttons

This is the third part of my 'Confessions of an Obsessive Compulsive Designer' blog series, where I'll be looking at the...
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Marketing to Schools

Episode 2: A Picture is Worth a Thousand Words

Today is the second episode of my Top 5 Transformative Design Trends to Try This Summer. This week I take a closer look...
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Marketing to Schools

Confessions of an Obsessive Compulsive Designer (Episode 1 of 5)

Goodbye Winter, hello wonderfully warm Summer! Right, let’s begin with a fresh slate in preparation for the months ah...
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Marketing to Schools

3 Steps Towards a Killer Call-To-Action

Building the content of your education email marketing campaign can be a daunting task. You deliberate for hours which p...
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Marketing to Schools

Teachers And Background Images Don't Always Mix

Let me introduce myself; I’m Jen, I joined Sprint in May 2014 and I work in Technical. My job is to convert content into...
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Marketing to Schools

Sprint Newbie and The Power of Three

As I am composing this, it has been 4 weeks since I started my exhilarating journey with Sprint Education as their new D...
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Marketing to Schools

Hi, I'm Dan, the newest member of Sprint's Marketing and Content team

As an English graduate arriving at my first job in Marketing, I was bound to feel a wee bit nervous before starting; but...
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Marketing to Schools

5 Top Tips for Creating a Delightful Client Experience

We’ve been shouting about it for ages: the way teachers purchase and interact with marketing is changing! Teachers don’t...
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Marketing to Schools

Teacher On-boarding

Not to be confused with the 1980s Goldie Hawn movie, ‘Overboard’; on-boarding, or user on-boarding to give it its full t...
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Marketing to Schools

How To Write A Killer Blog Post In 9 Easy Steps

Over the last couple of weeks we’ve looked at the 6 compelling reasons why you need to be blogging regularly, and the 5...
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Marketing to Schools

Need Inspiration For Your Blog? 5 Templates Teachers Will Love

Last week I examined the compelling reasons why every seller to schools should have a company blog. But once you’ve got...
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