Back to the Future: Gobsmacking Stats 2014!

Back to the Future: Gobsmacking Stats 2014!

Take a look back at the stats that shaped our marketing to schools in 2014.

Take a look back at the stats that shaped our marketing to schools in 2014.

Guy Lewis
Author
Guy Lewis
Published: 1st January 2015

Teachers love video (we all do!)

  • YouTube now attracts over 1 billion unique visitors every month.
  • Including the word 'video' in your email subject line increases open rates by up to 13%.
  • Emebedding a video in your email can increase your click-through rate by 96%.
  • Including videos on your landing pages increases conversion rates by 86%.

The Mobile Revolution

Teachers are more mobile than ever!

  • The percentage of emails being opened on mobile devices has reached 44%.
  • 64% of decision makers open their emails on mobile devices.
  • Optimising your email design for mobile can increase click-through rates by 24%.

Patience pays off

Emailing in the afternoon?

  • Just 5% of education marketing emails are sent in the afternoon (meaning you're not facing much competition).
  • An email campaign we sent recently at 4pm got an open rate 9% higher than the education sector average.
  • 51% of these opens occured between 5pm and 6am (so most were presumably opened on mobile devices).

Follow the teacher

"Utilisng these 5 trends will help you cater for the changing requirements of your audience. Use them to adapt your marketing to fit with teachers' modern lifestyles; providing them with the right content at the right time, in the places and formats they love."

Get Social

Reach more teachers through social sharing!

  • Including social sharing buttons on your landing pages improves average click-throuigh rates from 2.4% to 6.2%.
  • That equates to a 158% increase in your click-through rates.
  • Average click-through rates for pages shared in social networks:
  • LinkedIn: 52.1%
  • Facebook: 28.9%
  • Twitter: 12.0%
  • Pinterest 1.7%

Say Cheese

Tell your story in pictures: the rise of Pinterest and infograms

  • UK Pinterest users grew from 1.295m to 3.201m in 2013. The biggest increase of any social networking site.
  • 65% of teachers are visual learners. Visual data is processed 60,000 times faster than the brain than text - so requires less time and effort from teachers.
  • High-quality infograms are 30 times more likely to be read than text articles.
  • 80% of Pinterest users are female, and 81% of UK teachers up to the end of Secondary School are female.

Tags
Marketing to Education Marketing to Schools Marketing to Teachers

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