Selling to Schools in 2014: Shocking Secret #7
Selling to Schools in 2014: Shocking Secret #7
Some of you may have read a whitepaper Guy wrote last year in which he listed the 11 essential components of a killer la...
Some of you may have read a whitepaper Guy wrote last year in which he listed the 11 essential components of a killer la...
Some of you may have read a whitepaper Guy wrote last year in which he listed the 11 essential components of a killer landing page. If you haven’t read it yet, you can still catch it here:
https://www.sprint-education.co.uk/assets/uploads/reports/pdf/landing-pages.pdf
A landing page is a single web page that teachers arrive at after clicking on one of the links within your email. It’s commonly held that your landing page has just 5 seconds to capture teachers’ attention; if you haven’t engaged them after those 5 seconds then you’ve lost them.
Once you have ensured that you’re going to pass the 5 second test, there is something you should be adding to your landing pages that has the potential to dramatically expand the scope of your campaign…
Shocking Secret #7: Promote Social Sharing
Okay, so social media isn’t exactly a shock, but some of these statistics absolutely are.
Landing pages containing social sharing buttons will improve your average click-through rate from 2.4% to 6.2%. That equates to a massive 158% increase in your click-through rates, and if the teacher then chooses to ‘Like’ or ‘Follow’ you, you’ve got a new channel of communication opened up for you.
Next up will be Ben, with Shocking Secret #8!
Tags
Marketing to Schools
Emailing Teachers
Marketing Strategy
Email Landing Pages
UK Schools Marketing
How to Sell to Schools
Similar Articles
![Value Assets and Their True Worth](https://www.sprint-education.com/uploads/blog/823x385/value-assets-and-their-true-worth-blog.png)
![Preview](https://www.sprint-education.com/images/icons/media_box_rollover.png)
Value Assets and Their True Worth
Become a lead-magnet legend and sell more to schools with our free 11-step guide to creating value assets that teachers can't resist.
![The State of Selling to Schools 2023](https://www.sprint-education.com/uploads/blog/823x385/state-of-selling-to-schools-2023-graph-blog.png)
![Preview](https://www.sprint-education.com/images/icons/media_box_rollover.png)
The State of Selling to Schools 2023
Read the third edition of our groundbreaking report, and get essential education insights from 5,870 teachers to help you sell more to schools.
Expert marketing to K-12 support and solutions
Expert marketing to K-12 solutions
Email Principals, Teachers, and District Staff Inboxes
Email teachers and staff inboxes
Sell More to US and Global Schools and Districts
Sell more to schools and districts